Facebook Admits: Expect Organic Reach for Pages to Continue Declining
Facebook now admits that businesses will need to pay in order to get their companies posts and information in user newsfeeds.The way businesses do business on Facebook is changing, and it’s going to be...
View ArticleFacebook Photo Sizes Cheat Sheet for Marketers: Apps, Ads, Albums & More
Vibrant, colorful photos drive more engagement. Use this guide to find the right dimensions, resolution, and file size for Facebook images to market your business with albums, cover images, apps,...
View Article4 Surprisingly Awesome Google Retail Opportunities for 2014
Google did a lot in 2013, but the retail opportunities and places the search giant could grow based on its current technology and resources are a bit mindboggling. Here are some areas where Google...
View ArticleUnruly's Second Opinion on Top 10 Social Video Trends for 2014
Unruly shares 10 social video predictions, including the need for brands to create newsrooms; Facebook shaking up the video ecosystem; mobile becoming the first screen; and the biggest opportunity for...
View ArticleWhich 2014 Super Bowl Commercials Won the YouTube Ad Blitz?
Ads by Budweiser, Doritos, and Coca-Cola all scored last night, but which of the 55 commercials that aired during the Super Bowl will win the most votes in the post-game voting on the YouTube Ad Blitz?...
View Article5 Brilliant Ways to Use #Hashtags in Social Media Marketing
Hashtags are more than just a way to categorize posts or add a narrative to your updates. Here are some innovative ways you can use hashtags as a mean to drive conversation, harness public support, and...
View ArticleGoogle Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of...
Targeting via the GDN is extremely complex and it’s difficult to master. There are a few pitfalls that may cause you to generate erroneous spend, resulting in poor performance – but ultimately, I blame...
View Article3 Ways Merging Google AdWords & Analytics Can Improve PPC Results
Integrating Google AdWords and Analytics will help you reach a higher level of analysis beyond impressions, clicks, conversions found in AdWords. Start improving your paid search results today using...
View ArticleSocial Media Monetization in a 'Mobile First' World
Mobile-first networks Instagram, Snapchat, and Vine reach strategic, engaged audience segments (i.e., young people), which is clearly compelling to marketers. So it's only a matter of time before these...
View ArticleRemarketing & Behavioral Ads @ClickZLive #czlny
Remarketing is red hot. A jam-packed session at ClickZ Live New York 2014 showed attendees how, if done right, remarketing reduces online clutter, ups the relevancy quotient for users, and improves...
View Article4 Keyword Research Techniques in an Age of Vanishing Keyword Data
Keywords still matter and Google is making it harder for us to find them. But not impossible. Here's how you can use small AdWords campaigns, Google Webmaster Tools, UberSuggest, and user interviews or...
View ArticleEasy Landing Page Testing Using DoubleClick Search
Landing page testing should be near the top of your list of optimization techniques. Here's how to use DoubleClick Search to learn how users are reacting to your landing pages and tweak those pages to...
View ArticlePre-PPC Strategies For Launching a New Product
These three steps, iterated until you get what you're looking for, can get you to the stage where it makes sense to invest in the creation of your Minimum Viable Product, at which point you can start...
View ArticleGoogle Updates Shopping Feed Requirements
Google yesterday announced new shopping feed requirements. Google's new feed specifications include updates to mobile links, bundle attributes, availability specification changes, and changes to...
View ArticleYouTube to Censor Search Results From Artists Who Rebuff New Streaming Music...
Users searching for music on YouTube may not find content from their some of their favorite independent artists. This is blatant censorship from Google, designed to pressure small independent labels to...
View ArticleMobile Advertising Measurement: Winning the Long Game
Understanding the strengths and limitations of long-term and burst campaigns will enable you to implement successful mobile advertising strategies and improve the probability of achieving a strong...
View ArticleSocial Media Marketing Gone Wrong
Social media can be an effective traffic driver when done well, but can truly alienate your customers when done badly, or when perceived to be done badly. Here are some major social media misfires, and...
View ArticleGoodbye, Exact and Phrase Match Keywords. Now What?
While this change takes some control away from advertisers, there are other places to concentrate that can lead to bigger changes and have more impact on campaigns.
View ArticleAmazon and Google: Friends, Enemies or Frenemies?
Reports show Amazon is Google's biggest search advertiser, but the online retailer is reportedly developing its own ad program to rival Google AdWords.
View Article[#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?
Could LinkedIn advertising be an answer for brands that are "tapped out on Bing and AdWords"? According to founder of Righteous Marketing Robert Brady, when used correctly, the platform has the...
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